It’s that time of year when Rocketseed says to all you marketers who we love so much, those 3 little words that mean so much… ‘email signature marketing‘. Who says we’re not romantic?
To make sure your customers are really feeling the love, here’s 7 ‘romantic‘ reasons to kindle that glow inside that comes from seeing real results from a creative, cost-effective campaign that your customers will adore.
When did bulkmail ever make anyone feel special? After all, it’s one-to-many.
Why not be personal? Email signature marketing is one-to-one, meaning 99% of your communication will be opened. You’re touching people you have a real relationship with – personal contacts – and when you email them you can tailor the banner campaigns they see based on everything you know about them, from a conversation you had with them that morning to a product they bought last week.
Think about how many you’ve sent and received already today (the average employee sends 1,000 emails a month). It’s a huge opportunity to remind them of your beautiful relationship, or remedy it as may sometimes be the case.
It’s love at first sight
Quite literally. Because a banner campaign at the top of an email is the first thing your target recipients see.
You don’t just want to make the right first impression, you want to make an unforgettable impact. As we all know, marketing is a visual business and your customers expect image perfection, so don’t disappoint them. Email banner campaigns give you a great opportunity to feature your very best and newest product imagery.
Creating new banners, or current ones in need of a makeover? Take a look at our email design guidelines or enquire about our professional design service.
Incidentally, an email banner campaign is a great way to promote your Valentine’s Day deals or seasonal campaigns. Our experience confirms that the beauty of email branding is more than screen-deep – see what we mean here.
Right person. Right place. Right time.
Isn’t that how romance works? Just like the movies? Like cupid’s arrows, your email signature marketing campaigns can always hit their chosen target. But only if your software is smart enough, and Rocketseed ‘Campaign‘ allows for this.
Make sure you’re set up to be able to segment by senders and receivers so that the right campaign message is applied on the right email from the right sender to the right recipient.
As for the right time, Valentine’s Day is all about timing, so make sure that you schedule your campaign ‘Go Live‘ dates in advance – that way you’ll never miss a deadline or run an out-of-date promotion banner ever again!
Sometimes you just ‘click’
At least that’s what your customers will be doing. Because email banner campaigns make it so easy and quick (you can’t get quicker than a single click) to engage with your content. In fact, your customers are 4 times more likely to click a bespoke branded banner on an everyday email than they are a ‘one-size-fits-all’ bulkmail.
However, like love, if you want those clicks, you have to work for it. Your banner campaign must have a compelling, clickable call-to-action. What makes a great CTA? The button colour? The copy? You can find out here.
Remember, every click is a chance to woo with your content. Where do you want your links to take your audience? A landing page? Your Ecommerce site? Your latest blogpost? Your latest TV ad or explainer video? A customer service survey? Or maybe a Valentine’s Day competition entry form! The list is endless – just make sure it’s relevant if you want to move the relationship forward, to last and get to the silver anniversary!
Nurture the relationship
Your active audience is feeling the love, so what happens now? Just like any relationship, email signature marketing campaigns need nurturing – while keeping the excitement alive!
With Rocketseed’s smart rules it’s easy to keep your campaigns fresh and relevant throughout the customer journey. With every click, you find out more about what your customer is interested in and by using Rocketseed’s tracker-tagging, the next banner they receive will be 100% relevant based on their interactions to date.
Not only that, you can set clicks to trigger real-time alerts so your sales and customer success teams can follow up and make sure that the relationship is as strong as can be while automating updates through integrations with CRM platforms, including Salesforce.
What’s a marketer’s first love? Before you start reminiscing, we say ‘real results’ – and that means high-quality engagement. So if you want to see your campaign success you need email signature marketing software that captures, analyses and reports every click.
Remember, because the email is one-to-one from the special you to the special customer, you could have a 99% open rate.
Our case studies will help you see exactly what email signature marketing success looks like.
Always there for you
Ever wonder who the real people are behind marketing software? Are they there when you need them most, when you need a hug? You. Are. Our. Love. So rest assured, we’re always there for you. With Rocketseed you’re given a personal hugger (account manager) for every step. See what they’ll do for you here.
These campaigns don’t just happen at the click of a button, so what do you do if you’re short of staff or stretched for time? Relax. Rocketseed can do it all for you, from creative design to campaign management.
So, there you are – impact, interaction, relationship building and real results. What’s not to love?
Ready to fall in love with email signature marketing? Make a date with a personalised Rocketseed demo today.