Experian have recently re –launched their comprehensive Mosaic Segmentation tool. For those who are not familiar with Mosaic, it is a consumer classification tool that benchmarks the UK population on over 450 data variables. They now have access to even more data that goes beyond demographics to include lifestyle and consumer behaviour. To make it easier to digest some of the data they have shared some insights from the new segmentation tool in an infographic.
People love email
The Rocketseed office was not surprised to see that consumers 1st choice of communication channel when being contacted by companies is email. In fact it is the 1st choice of 70% of consumers compared to 16% for post, 5% landline phone, 4% mobile call, and 2% sms/text.
So if email is the preferred communication channel, it makes a lot of sense to stop and think about what other email opportunities you can tap into. We all know that it can still be hard to achieve high open rates and drive engagement, so how else can we make email an even more effective channel?
Thinking outside the inbox
Well most people will jump straight away to thinking about email marketing, such as their newsletters, cart abandonment or transactional emails. But what if there was another email opportunity that could give you 4 times more engagement than normal email marketing? What if that channel was already used in your company and could be easily activated?
Email media: Your employee emails reach further than you think
Think about all the thousands of one on one emails that are happening every day, in every department, across your organisation.. You may be surprised to hear an organisation with only 150 employees would typically send around 150,000 emails a month. This equates to an Employee Marketing Opportunity (EMO) of 1.8 million annually.
That is a huge opportunity to deliver targeted, relevant branding and messaging to your customers. It is also a significant opportunity to capture more data on your customer’ interests, and profit from a valuable customer touchpoint. All you have to do is add Rocketseed.
Rocketseed email media software works with your current email platform, so you just carry on sending emails as normal – BUT now you have a trusted channel for targeted, measurable marketing.
What do companies use it for?
It depends on their objectives and goals. You may want to drive more web traffic, improve your customer experience, find a way to reach people who are not on your database. You may also want to monitor customer service, build your database, or cross and upsell.
In addition to delivering a consistent email signature across your business, email media will improve your marketing, give you insights into your sales productivity and improve your CRM.
What does success look like?
We work with clients across many sectors, verticals, and sizes across the globe who use email media for the targeting, data and CRM capabilities Rocketseed brings to the table.
British Red Cross found that click-through rates to key website pages were up to four times greater than those achieved with dedicated e-newsletters, and these visitors were 20% more likely to engage with the donation process.
Tutu Desk grew their database with email media and found that 50 % of the 1 on 1 emails were NOT on an existing database for marketing
Digicape found that Rocketseed is one of their top web traffic drivers, in addition to getting measurable client interaction and improved sales leads.
Email is the most trusted owned media channel that you have and can drive healthy ROI and results for your business.
Interested ?
Email media is easy to set up and get going; remember it works with your existing email set up so you just send emails as normal and get results instantly. Our clients see us as a highly cost effective marketing channel , and with its integration with Salesforce they now have a full 360 degree email strategy, the customers’ preferred channel of choice.
