The latest Email Bench Marking Report by the DMA reveals email volumes hit an all-time high during the first half of 2012, with a 46% surge in sent emails while click through rates exceeded half a billion. This is a key reason why at Rocketseed we believe, every single one of these emails count, and could carry an opportunity to market your business.
The DMA’s Email Marketing Council, which includes our UK Managing Director Fiona Robson, attributes a “willingness to send (more) email” and “a change in attitude” for the growth in email volumes.
- Businesses are increasing integration of email and social in their marketing mix. businesses are increasing integration of email and social in their marketing mix
- As volumes increased, 2012 also saw a 57% rise in campaigns with the total number sent increasing by 4,709 to 12,937 compared to 2011.
- The report found that the proportion of email addresses managed by ESPs increased by 35% compared to 2011 and given the success of social media, 71% of ESPs said that one in four of their clients collect email addresses using social media channels.