Reviews matter. They build customer trust, enhance your brand’s reputation, and boost your business’s ranking online. From purchase decisions to search results, reviews bring their own rewards.
Of course, you could just ask outright, in a dedicated email or a customer service phone call. But while it’s direct, doesn’t it seem a bit….pushy?
Wouldn’t it be great if you could get the army of brand advocates you need, without sounding ‘needy’? And even better if you could do it via an engaging addition to your business’s most used communication channel – everyday email.
With effective email signature marketing and banner campaigns you can. Requesting reviews via your email signature is recommended by software comparison and review site Capterra – and Rocketseed takes it further.
This short blog will show you how, by using interactive email banner campaigns, you can engage recipients to give you all levels of feedback, from running customer service surveys to nurturing brand advocates and generating reviews.
“How are we doing?” A single-click survey shows you.
It’s quick – just one click. Find out what customers think of your business – especially the service they’re receiving – simply by running a single-click survey banner on every email you send.
It gives you a good idea of what customers think of your business and lets you react accordingly…a review request and a possible up-sell message to your satisfied customers, or following up any less-than-satisfied ones personally to put the problem right. There’s more detail on Rocketseed email signature survey banners here.
Rocketseed Tip: Keep it simple. 3 options work well with a clear ‘Rate our service’ call-to-action.
“Would you recommend us?” – Build brand advocates with a banner.
To capitalise on the positive responses to your one-click survey, a follow-up email (or simply the next email you send to that recipient in the course of business) can feature a brand advocacy banner, simply asking “Would you recommend us?”. Recipients clicking a “Yes” are identifying themselves as perfect brand advocates who’ll write you glowing reviews…so now all you have to do is ask.
Rocketseed Tip: With Rocketseed’s analytics tracking how many unique recipients receive these banners, recording the number of positive responses will give you your Net Promoter Score – a vital KPI for gauging brand advocacy amongst your customers.
“Please leave us a review” – Get customers writing…and rating.
The next stage is to ask your customers to write you a glowing review. Again an interactive email banner makes it oh-so-simple. Not only does the banner message do the asking but – in a single click on the call-to-action button – the recipient is taken direct to a review page to start writing, be it on your own website or a third-party review site such as Google Reviews or Capterra.
Add an incentive in the banner – anything from an Amazon voucher to a free cup of coffee – to make the reviewer even more engaged. Or, if you need your reviews in hurry, create a sense of urgency by offering the incentive to the first 10 reviewers only.
Email signature marketing and banner campaigns are a simple, more subtle way of getting the reviews you need to boost your reputation and ranking. But you need the right email signature software and service. You need to be sure that your banners are
- designed on-brand and feature a clear call-to-action
- can feature multiple interactive buttons
- can be targeted to reach the right recipients
- can track all report all clicks
- can automate triggered responses and alerts
With Rocketseed you can do all this easily and, if you wish, we can manage it all for you. It’s another reason why Rocketseed is loved by marketers and trusted by IT.
Talk to us today about generating survey feedback and customer reviews from every business email.