(Why we’ve done it, what we’ve done, and what it means for you)
Something new is happening at Rocketseed – have you noticed?
If you’re a Rocketseed user, have explored our website, or simply seen our ads or social posts, you’ll see straight away that we’ve updated various aspects of our brand identity – both visual elements and messaging – and our overall brand positioning (of course, if you’re new to Rocketseed, then it’s all new!). Why have we undertaken this brand refresh? I’ve outlined the reasons below. But first, there’s one thing I want to make clear…
We’re refreshing the Rocketseed brand (not re-branding!)
Tech companies are notorious for meaningless, even damaging, vanity re-brands (you don’t need to look too far to find a host of high-profile examples!) that simply cause confusion amongst their customers. That’s not Rocketseed’s style. We’ve far too much recognition and trust even to consider rebranding. However, our research showed us that it’s the right time to refresh the Rocketseed brand in a way that reflects our new strategic direction and resonates with our customers by meeting their changing requirements and the challenges they face in a fast-moving marketplace.
Six Reasons why we’re refreshing the Rocketseed brand
What made us decide it was time for a brand refresh? Here are just some of the reasons…
Rocketseed is evolving. One thing’s for sure: no SaaS company ever succeeded by standing still! Rocketseed has always been on top of marketing trends, and the challenges companies face in a rapidly changing business world. Our brand refresh is simply the next stage in our evolution to meet our customers’ needs: to offer more personalized marketing via their busiest business comms channel – their everyday employee email.
Rocketseed is repositioning. Why? To stand out from the commoditized email signature crowd. It’s time to take the brand in a new direction. Rocketseed has always been so much more than email signatures, and many of our customers find they get the maximum value from our targeted, personalized marketing capabilities with one-to-one email. It’s time to bring this to the front of our brand messaging as ‘one-to-one email marketing.’
Rocketseed has been listening. Our brand refresh isn’t a spur-of-the-moment decision taken by an impulsive individual! It results from in-depth research amongst our customers, partners, and colleagues, asking them everything about their experience, perceptions, and understanding of the Rocketseed brand and their feelings towards it – even which brand colors they prefer! So we’d like to say thank you – everyone’s insights have been invaluable!
Rocketseed is growing. With an increased US presence, a growing partner network, and an exponentially expanding customer base, the excitement of new markets has led us to refresh our brand to align with our goals. ‘One-to-one email marketing at scale’ meets the needs of larger corporate clients and global multinationals, who can experience challenges in implementing large-scale email projects. It’s an area where we excel. Alongside this, our global offices can give Rocketseed users worldwide unrivaled customer service, 24 hours a day, wherever you may be.
Rocketseed is innovating. For 20+ years, Rocketseed has been a pioneer in the email signature and branding space. Does our brand refresh reflect changes in the Rocketseed product? It does. We’ve got new products in the pipeline, and the refreshed brand provides the perfect backdrop for the innovations we’ll announce soon – stay tuned!
Rocketseed is specializing. While companies of all sizes across the globe have successfully benefited from using our email signature management and marketing software, Rocketseed has always been an ideal solution for the largest regional, national, and multinational corporations. We understand and meet the specific marketing, technology, and organizational challenges that large companies face across specific sectors, ranging from hospitality, healthcare, and real estate to financial, legal, and logistics. That’s why ‘at scale’ is a focal part of our refreshed brand messaging. Large specialist organizations have specific needs we can address.
Our core brand values haven’t changed… but our vision has!
Our brand refresh builds on Rocketseed’s established core values of trust, value, excellence, and stand-out customer service (that really is the best in the business!) Our product offer still includes best-in-class business email signatures, but our new vision brings one-to-one marketing to the fore. Rocketseed aims to be the leading one-to-one email marketing expert, empowering marketers, IT, and internal comms to build their brands and drive business performance through their busiest communication channel: email.
So what exactly is ‘one-to-one marketing at scale’?
We’ve written a whole article dedicated to explaining what one-to-one marketing at scale means. You can read a more in-depth summary here: (LINK TO ONE-TO-ONE BLOG POST)
Why are we refreshing the Rocketseed brand now?
The time is right. We’ve analyzed the market trends, the marketing challenges that companies face, the commoditized nature of the competition, and customers’ ever-increasing expectations – they all point to it being the perfect time to refresh the Rocketseed brand. We’ve got something new to say, and now is the time to say it. Large companies’ customers expect ever more personalized experiences and communications, so the time is right for Rocketseed to give them ‘one-to-one email marketing at scale.’
What will the refreshed Rocketseed branding look like? What you’ll see
The Rocketseed brand refresh presented a creative challenge – how to visually communicate our new brand message in a new, clear, and memorable way whilst retaining the brand elements that are the basis of Rocketseed’s brand recognition and trusted reputation. This is the result, as you’ll see from our new website home page!
Where will you see it?
We’re rolling out our refreshed branding across all our global communications, so you’ll see the new look every time you engage with Rocketseed, whether that’s visiting our website, checking out our social media channels, watching one of our videos, or simply engaging with an eye-catching email banner.
So now that you know why we’re refreshing the Rocketseed brand, how it will look, and what it will mean for you…
Tell us what you think
We’d love to know what you think of our brand refresh, so please get in touch and tell us. And if you’d like to see what Rocketseed ‘one-to-one email marketing at scale’ can do for your business, simply contact us to arrange a bespoke demo.
Damian Hamp-Adams | CEO
Connect with Damian on LinkedIn
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