Objectives
- Increase sales and lead generation
- New channel to promote integrated marketing campaigns
- Enhance brand image at every customer touch-point
- Achieve consistency throughout business
Client Understanding
Cannizaro House apply email branding to promote offers, events, and strengthen their brand image. The synergy between the strong messages and eye catching designs encourage clicks to their website. Cannizaro House also integrate Google Analytics with Rocketseed providing measurable results for each banner campaign.
Results
- 9.6% click through rate on dining promotion as above
- 500 unique senders to the website from offer banner, increasing number of voucher downloads & bookings
- 150 additional hits to website each month
- 12.7% average click through rate across all campaigns
- Increased awareness of hotel brand
“Rocketseed is an important marketing channel that brings us as many visits as search engine marketing, allowing us to showcase our offers and incorporate images of our hotel to really position our hotel as the boutique that it is.”
