There is always that one email that lands in your inbox giving you signature envy, the design and layout is spot on, the social media icons are gleaming. Whether you’re a business or individual, keeping up with the competition can be tricky with so many different elements to consider.
Your email signature can do a lot more that you’d ever imagine. We’ve highlighted 7 simple ways your signature can deliver opportunities for your business, and put a stop to that signature envy!
1. Social Media
Integrating social media channels in your email signature will help build your communities. Maybe you’re unsure what channels are right for your business? Use a variety of icons and compare the click results using Rocketseed analytics to give you an insight which channel to focus on.
2. Grow your database
Direct your recipients to your newsletter sign-up form to generate new sign-ups to build relationships and generate new business. Rocketseed analytics can produce a complete list of email contacts who have corresponded with your company over a period of time, allowing you to invite opt-ins.
3. RSS feed
Integrate dynamic content via an RSS feed in every email signature, ensuring automatic updates from a live news feed. Rocketseed email signatures will automatically update your feed, so your branding will be continually refreshed.
4. Sender photo
Personalisation is popular in newsletters. Why not go one step further and add the personal touch to your email signature with a photo? Rocketseed allows you to create a master template, so individuals photos will auto-populate.
5. Customer service rating
Allow your customers to rate your service in one click straight from your email signature, allowing you to rectify negative experience and celebrate success. Rocketseed instant reporting can generate an alert to notify you of the rating from the recipient.
Valuable content can be tricky to distribute to the right audience at the right time. Include a link to a YouTube channel or an embedded video on your site.
7. Document delivery
Businesses invest time and money in creating content – adverts, presentations, apps, whitepapers, brochures, and webinars…the list goes on. Leverage this content by including links in your email signature. Rocketseed enables you to use the smart segmentation functionality to focus on delivering your content to the right people.
We have lots of great email signature examples, from a range of industries. Please contact us if you wish to have signature envy one final time.