We’re asked a lot of ‘how?’, ‘what?’ and ‘who?’ questions about email signatures but the big one is ‘why?’
Have you ever really thought about why you include an email signature in your emails, and what is the benefit of using an email signature? If not, then you’re about to find out.
There are many benefits of the email signature, some of which are obvious and others that may surprise you.
From creating the right professional impression and consistent brand profile to promoting content and improving customer service, keep reading to find out the benefits of an email signature and how you can use one to your advantage.
1. To make a professional first impression
The simplest but perhaps the most significant benefit. Why? Because first impressions count. An email signature portrays both yourself and your business as one that should be taken seriously.
So, whether you decide to add lots of information about your brand and links to your accreditations or you prefer to keep it simple with your name and company website, including an email signature will always look more professional than not including one.
2. To boost brand awareness
If you are not currently using an email signature, then each time you send an email, you miss an opportunity to spread the word about your business and share your brand with a wider audience. And those missed opportunities really add up when you remember every employee sends on average 1,000 emails a month!
Think about what you include in an email signature. Not just your name and job title but also your company logo and a link to your website. This means that even if the recipient is not currently interested in the products or services you offer, they will still recognize your brand and may become a customer in the future.
3. To enhance your marketing efforts
As a campaign channel, email signature marketing provides the best ROI out of all the possible digital marketing strategies, so you want to make sure you are making the most out of the emails you send out. The benefits of using a signature on email are that you can include a simple link to your current marketing campaigns – or ideally an eye-catching interactive banner – within your email signature template.
The recipient may click on the link themselves, or they may forward your email to someone else who clicks on the link.
4. To increase social media followers
If you are looking for a quick and easy way to increase your social media following, then an email signature is the way to go. All you need to do is add interactive social media icons to your signature – linked to your actively managed social profiles – and then sit back and watch as your numbers soar.
5. To promote content
Arguably one of the top benefits of HTML email signature, you can add links to any relevant content that you have created. This could be a blog post, an article, a press release, an eBook, or basically any piece of content that you think would add value to the recipient’s experience.
Don’t forget, you can also add links to any events that you have coming up.
6. To show consistency
One of the biggest challenges that businesses face today is ensuring consistency and brand alignment across all the marketing platforms they use. The beauty of an email signature is that it provides consistency across all your business email and allows you to effectively show what your business is about, as well as your brand image.
7. To promote offers
Although you don’t want your email signature to be too sales orientated, there is nothing wrong with adding a link – ideally using an eye-catching banner – to a special offer or promotion you are currently running. If anything, the recipient will be happy to receive a discount directly to their inbox.
8. To build trust
Making people trust your brand can be a tricky task, but fortunately, the use of an email signature can help you to get there just that little bit quicker. To make the most out of your professional email signature, why not feature any trade association accreditations that your business has or any recent awards you have won?
9. To encourage online reviews
Reviews have never been more influential in getting people to buy a product or service, yet they can be hard to generate, especially if you are a new business. One of the benefits of an email signature is that you can add a simple “Review Us” call-to-action which can be used to redirect people to a survey or review site.
Getting 5 star reviews? Showcase your 5-star rating on your signature!
10. To improve customer service
Another benefit of using an email signature, is that you can add a 1-click survey to every business email. This makes it easy for recipients to rate your customer service and for you to measure customer satisfaction.
Of course to maximise these benefits for your business you need all your staff to be on-brand with the best email signatures. Need help designing the perfect signature for your business and getting everyone on board?
Our professional team is here to help.