OK, so there are no screeching sirens or flashing lights and you won’t need a hazmat suit or a hard hat (unless your boss reacts violently to badly branded email) but there are tell-tale warning signs of bad email branding that, if ignored, could cost you dear in terms of engagement, lose you leads and become toxic to your brand.
From cold sweats over signature set-ups to banners being mangled on mobiles, there are a few signs that spell real trouble, and as we’re in the email branding rescue business, we’ve made them the subject of our latest campaign.
So if you’ve been over-squeezing the stress-ball or been accused of having an anti-social signature, you can’t afford to ignore the warning signs as they could cost you… and put your results, and ROI, at risk… but, rest assured, help is at hand.
Stressed over 1,000 signature set-ups?
The thought of setting up your whole company’s signatures on a Monday morning is enough to give anyone a cold sweat Sunday night. Except, of course, if you check at the outset that your email signature provider allows you to apply centrally controlled email signatures at the click of a button, with instant updates to a master template. That way you’ll get all your signatures sorted and a peaceful Sunday night’s sleep!
Mangled on mobiles?
They might look fine on your desktop but this counts for nothing if your finely crafted signatures and latest promotional branded email banners get twisted-up on tablets or mangled on mobiles. With up to 81% of business emails now opened on smartphones you need to check that your branding displays as desired on every device and you need a provider who continually tests on all devices. See our guide on how to make your email signature mobile-friendly.
Designing an email banner isn’t like designing for print or the web, and there’s a lot of potential pitfalls in such a small space so make sure your provider gives you clear design guidelines and access to specialist design services to give your branded banner immediate (and interactive) impact and a clear, clickable call-to-action.
Toxic to your Brand?
This is the bottom line. If your email signature is sending out mixed signals, or if your email branding isn’t being seen, looks tired or antisocial or you’re not in control, it can all be toxic for your brand. It’s not just going to stress you out, it’s going to cost clicks, real results and ROI.
You need an email branding solution that gives you creativity, consistency and control with tamper-proof security, on-hand design advice, testing across all platforms and devices, and reporting of all results.
You know who you need…