What Tim Pemberton talked about at the Cross Media Conference, London 2012
“I was looking at the partnership with Rocketseed which has evolved over the the past five years and explaining how it has benefit the Red Cross across a number of Marketing Communications channels”.
Red Cross uses Rocketseed email branding.
“At the Red Cross we have some 3,500 staff sending some external 4 million external everyday emails every year to our own partners, donors, supporters and so on. A branded email allows us to add a template to each email, some branding and a link to the top website and promote particular appeals and services and so on. And thereby allows us to gain leverage from these millions of emails sent every year via staff”.
Email branding helps the British Red Cross achieve their marketing objectives.
“At Red Cross we have many different services ranging from health and social care to emergency response to refugee services. Many different fund raising activities and many different audiences, teachers, MP, students, the public and so on. Our communications and marketing challenges to stay focused while promoting those various services and various fund raising activities, it’s a big, big challenge for us”.
Email branding delivers results for the British Red Cross.
“Rocketseed allows us to insert a tracking code in our branded banners so that when someone comes to our website from a branded email. We see how they move through our website and what they do, how they engage with us and donate etc. Gives us that key customer data, which is very important”.