Using Rocketmailer email marketing software, AFGRI is able to actively and effectively communicate internally with its employees, engaging them with impactful and interactive email newsletters.
The Client – AFGRI
AFGRI is a 3,500+ strong leading agricultural services company which, as a partner in agriculture, provides services across the entire grain production and storage cycle.
Based in Centurion, the organization’s vision is to unlock agricultural potential not only in South Africa, but Africa as whole by developing successful partnerships across the continent. As well as offering financial support and hi-tech equipment, supported by a large retail footprint, AFGRI is also developing strong future farmers through the Lemang Agricultural Services training programme.
Internal communications and employee experience is a key priority for AFGRI. However, having 3,500+ staff made communicating effectively with everyone across the organization at once a major challenge, especially without being able to gain insights into who was really engaging with campaigns and actually reading important communications.
With Rocketmailer’s centrally-managed email newsletter platform, AFGRI were able to take their internal communications to the next level. Not only were they able to design eye-catching, engaging email newsletters in-house, they could also regularly reach all their staff at once, ensuring that everyone was up-to-date with key communications from the business.
With newsletter content ranging from internal tech talk and quarterly reviews to event reminders and weekly project news, AFGRI were able to make each newsletter extra engaging by easily incorporating photos, video links and interactive banners using the Rocketmailer drag-and-drop builder.
Importantly, the company was able to track every email newsletter open and interaction in real-time using Rocketmailer’s advanced analytics and reporting, giving them far more insight than ever before into internal staff engagement.
Using Rocketmailer, AFGRI has seen an average open rate of 56.51% for their internal communications!
“Rocketmailer empowered us to take Internal Communication to the next level in our business. You can add photos, video links, banners and whatever you want. We were able to take our internal news magazine online and could do everything ourselves. Some of the benefits are that you can trace who is actually reading the communication. What we appreciate most is the aftercare service we constantly receive from Rocketmailer themselves. They are there to assist and help you to reach excellence in what you do.”
Christa de Wet, AFGRI Group Holdings
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