Objective
- Increase exposure of marketing campaigns
- Achieve brand consistency across all properties
- Promote seasonal campaigns in individual hotels
Campaign Understanding
Thistle and Guoman Hotels apply apply email branding in every email sent by their employees, both in their hotels and centralised support functions. As well as increasing their brand exposure and customer awareness, all of the branding contributes to the growth of direct bookings, saving commission costs.
Results
- 328,300 brand impressions delivered in a quarter
- 9,100 direct web visits from employee emails in a quarter
- 1,691 qualified web visits from engaged prospects via the meetings and events campaign
“We have seen some great brand benefits from Rocketseed. As well as enabling us to deliver consistent campaigns and messages to our customers, it’s also easy for us to cross-promote services and properties, and we can change campaigns instantly. We’re now taking our email branding to the next level and looking more at how we can improve conversion for meetings and events sales, plus track the booking revenue directly generated from our email.”
