64.6% engagement rate achieved using Rocketseed email banners to seek customer feedback
Objectives
- Engage with customer post stay to ‘Rate their Stay’
- Encourage Trip Adviser review submissions
- Maximise bookings
Client understanding
Xperience use Rocketseed to promote their hotels, using email banners to request feedback from customers and to insert uniform signatures across the company in order to reinforce their brand and increase bookings. If ratings are “Poor” or “Average”, real time alerts allow them to immediately follow up with the customer and to deal with their issues or complaints promptly.
Results
- 64.6% engagement rate from the St Georges Resort
- 90% of guests rated their hotel as either excellent or good directly from an email banner
- A boost TripAdvisor ranking by encouraging as many guests as possible to submit a review
“We’ve found Rocketseed an ‘easy to use’ and professional service, which not only makes our emails look good but also helps us increase bookings and manage guest feedback effectively.”
