by Robynne Simmons | Group HR Manager
In today’s fast-paced and connected business world, one thing that’s crucial for a company’s success is making sure all employees are engaged and that communication flows effectively company-wide. When employees are engaged and connected to their work, it boosts productivity, job satisfaction, and creates a positive atmosphere at the workplace. And when communication is smooth, ideas can be shared easily, leading to better teamwork and streamlined operations.
Surprisingly, there’s a simple yet often overlooked tool that can help with both employee engagement and communication: the business email signature. Although it’s usually seen as just a formality, a well-designed, interactive email signature can actually make a big difference in business communication both externally – to customers, suppliers and partners – and internally to co-workers. It shows professionalism, keeps your brand consistent, provides important contact details and can encourage active engagement across the company through email signature marketing campaigns. This, in turn, provides solutions for Human Resources and Internal Communications and a valuable ‘internal marketing’ channel.
The impact of email signatures on employee engagement
It is important to remember that, whilst companies of say 25 staff all based in the same office may know each other well, companies with hundreds of staff in different offices or remote-working are unlikely to have the same type of relationship. Therefore any channels that encourage staff communication can be valuable to both individual staff wellbeing and company culture as a whole. Here are some ways in which employee email signatures can help.
Building a positive brand image to take pride in
Email signatures play an important part in shaping how people view a company and its employees. They act as a visual representation of the company’s identity every time someone communicates through email. When employees use well-designed email signatures that include the company logo, brand colors, and contact info, it makes the brand look more professional and trustworthy.
This strong, consistent representation of the brand in emails helps make all employees effective brand ambassadors, giving them a feeling of pride in being part of the team as well as building a positive image for the organization as a whole.
Connecting Colleagues
In large, geographically-spread organizations, it is almost impossible to know every employee. Even co-workers you communicate with on email every day might just seem like a name and no more. Simply including a headshot in an email signature allows recipients to put a face to a name. However, email signatures can help make stronger inter-colleague connections than that. For example, see how Euphoria Telecom used internal email signature marketing to strengthen connections between their geographically separate teams based at their two main offices, using their ‘Meet your team’ campaign.
Strengthening employee-management relations
In larger organizations especially, email signatures can play a pivotal role in strengthening employee-management relations by providing a direct and accessible means of communication. When employees include their job titles, department details, and direct contact information in their email signatures, it facilitates smooth and efficient communication between team members and management. This means team members can reach out to their superiors directly, and vice versa, without any hassle.
Enabling quick access to company resources
Additionally, email signatures can also give quick access to useful resources like company policies or helpful guides. This makes internal processes run more smoothly and empowers employees with the information they need to do their jobs well – without having to repeatedly ask for the resources and information. All that’s needed is to add an interactive marketing banner to each internal email, enabling staff to click through to the most relevant content such as up-to-date company policies, brand guidelines and document templates. This all builds trust and respect between employees and management, leading to happier employees and a more positive and united work environment. We’ll look at using specific banners in more detail below.
Recruiting internally
Leverage internal email signature banners to inform your team about available job positions they can either apply for personally or share with potential candidates. Simplify the process for them by directly linking the call-to-action button to the application form.
Facilitating employee training
You can use email signature banners to encourage employee attendance at crucial team training sessions and internal events by ensuring everyone marks the date on their calendars. Alternatively, you can directly connect the email banner to your most recent training materials and monitor each employee’s engagement.
Measuring employee satisfaction
How happy are your staff? Use your internal email signature banners to run one-click satisfaction surveys. It’s a discreet way to find out how individual team members are feeling about their job – from ‘very happy’ to very ‘unhappy’ – and with Rocketseed real-time click alerts, you can follow-up and remedy any problems before anyone quits!
Gathering employee feedback
Internal email signature one-click surveys don’t have to be about employee job satisfaction. You can also use them to gather staff feedback on anything from how they feel about the introduction of a new uniform policy to finding out their preferred option for the company outing or team-building day. Email signature surveys are a simple way to make every employee feel involved.
Making all employees feel included
Your company email signatures are a great way to strengthen your corporate culture by making all employees feel included. For example, by including employees’ preferred pronouns and correct name pronunciation in their email signatures, you make communication easier and reduce the chance of any staff causing embarrassment, or even offence, when communicating with others.
Displaying your organization’s diversity, equity and inclusivity (DEI) accreditations and credentials, such as LGBTQ+ support, in employee email signatures, shows all stakeholders your company’s inclusivity commitment and gives staff a sense of pride and belonging in your company culture. For example, learn how The Investment Association shows LGBTQ+ inclusivity by promoting Pride on its company email signatures.
Leveraging email signatures for effective employee communication
To make the most of email signatures for better employee communication, there are some smart things you can do. By implementing these tactics, email signatures become really powerful tools for encouraging engagement, participation, and teamwork among employees in the organization.
Utilizing banners and call-to-action (CTA) buttons
Using email banners with clear, clickable call-to-action (CTA) buttons within email signatures can grab employees’ attention and direct them to important announcements or upcoming events. Need some banner ideas? You’ll find a range of sample email banners to engage your staff in our 33 Great Email Signature Banner Examples.
Incorporating social media links for engagement
Incorporating social media links allows employees to engage with the company’s online presence, promoting a sense of belonging and encouraging them to participate in relevant discussions.
Using targeted messaging for internal campaigns
Email signatures can be used to send targeted messages during internal campaigns and share specific information or updates with relevant teams or departments.
Can email signatures be used for internal marketing campaigns?
Yes, email signatures can be a very effective way for your organisation’s Human Resource Management and Internal Communications teams to run internal marketing campaigns.
As employees frequently communicate via email, incorporating marketing messages, news announcements, upcoming events or staff discount promotions within email signatures can effectively reach a wide internal audience and foster engagement and participation among employees. With Rocketseed you can segment, target and automate internal campaigns so you know that the right staff are receiving the right messaging and relevant content at the right time. It’s a clever way to use a tool already used every day to spread the word about what’s happening in the company.
By being able to reach individual employees across your company with targeted, even personalized, email signature banner messaging, Rocketseed offers internal 1-to-1 email marketing at scale.
Looking for email signature internal marketing inspiration? From ‘Welcome on Board’ and latest news campaigns to ‘How are you feeling today?’ staff email signature surveys, our 7 internal marketing ideas to improve employee experiences can help, complete with internal email banner design examples.
Measuring internal marketing engagement
How do you know how successful your internal email signature marketing campaign has been? With Rocketseed it’s simple, our advanced analytics track and report every recipient interaction to give you insights into all staff engagement, including real-time click alerts so you can immediately follow-up with any staff members if required.
What does internal email signature marketing success look like?
For an example of how to use internal email signature marketing successfully, see how The University of Johannesburg (UJ) enhances staff communication with internal banner campaigns and effectively promotes student online events, achieving up to 39% engagement rates.
If you’re looking to enhance your employee engagement and communication, make sure to give your email signature some TLC. Better still, get in touch with the Rocketseed team to see how our email signature management software can help make this process easier.
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