The term ‘digital marketing’* was first used in the 1990’s. In the 2000’s and the 2010’s, digital marketing became more sophisticated as an effective way to create a relationship with the consumer that has depth and relevance.
Since then, digital marketing has come a long way and evolved into providing tangible measurable results that impact businesses and relationships. In this competitive world, marketers are constantly looking for new innovative platforms with an edge over competitors and deliver ROI with analytic data for content management.
We ask the question, “What is the next big thing in Digital Marketing?” The answer is simple and has been under our noses, it’s email media.
So, what is email media?
We are not referring to bulk mails sent via a system to a mass database, but one to one communication via email clients eg. Outlook, Entourage, Gmail etc.
Email media is the most trusted, targeted, cost effective communication medium with a 99% open rate. Basically all spend directed towards paid and earned media results, in sending an email to conclude the sale or customer retention strategies.
What are your marketing objectives?
Most organisations have a few common marketing objectives, which are integrated into the different digital platforms strategies and analytics;
- Increase brand and market positioning
- Increase revenue streams
- Improve customer relations
- Contribute towards operational efficiency eg cost savings
- Diversify content management
How can #Emailmedia help organisations achieve this and so much more?
What do other organisations have to say about #Emailmedia?
Click here to view other case studies from companies maximising their Email media platform.
Get Setup Today – Please contact us so we can turn on your email media in just 2 weeks.