The Rocketseed Blog

Thoughts, musings and opinions from all kinds of Rocketseed people across the world…

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How Can We Make Email Fashionable Again?

According to the DMA* 92% of us still use email as ‘the bedrock’ of our marketing programmes. But somehow it's lost its pizazz in favour of the new kids on the shiny social media block. How can we make email fashionable again?

Do You Trust your Vendor’s Email Click Rates?

One of the most powerful features of email marketing software is the ability to add graphical banners to each outbound email sent by your employees. These banners can contain hyperlinks that take visitors to landing pages....

7 Reasons Why You Need A Dedicated Account Manager

Every business should be branding its everyday email. Why? Because branded interactive banners and signatures on every email your business sends immediately...

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Does Max Kantelia Know How To Break Into Asia?

One of the most valuable benefits of being part of the London Mayor’s ‘Go To Grow’ International Business Programme is the opportunity to hear world-class business...

Keen To Get ‘Going’ … And ‘Growing’

From the moment I found out about Go To Grow – the Mayor’s International Business Programme ‘Supporting the Global Growth Ambition of London Businesses’ – I knew...

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‘Less Is More’. We Test The Cliché (And A Few Others)

Less is more. It may be true of modernist architecture and perfume etiquette but marketing? How can brand profile be raised and potential customers engaged when....

SOLID Customer Service. Quite Literally.

No matter the size of a company, excellent customer service should be a number one priority. Especially when statistics suggest a 60% profit increase from those...

What Makes Us Click?

Make sure you pick the right colour for your call to action. There’s no magic colour that converts better than others so pick one that contrasts and compliments.....

“Rewardingly hard to win”…And extremely pleasing to judge #DMAawards

On behalf of Rocketseed, I was delighted to have been invited as a guest judge for this year’s DMA awards.