The Rocketseed Blog
Thoughts, musings and opinions from all kinds of Rocketseed people across the world…
70% of consumers prefer communication by email
Experian have recently re –launched their comprehensive Mosaic Segmentation tool. For those who are not familiar with Mosaic, it is a consumer classification tool that....
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How to value social engagement with your brand. A Guide To Social Reporting In Google Analytics
Driving social campaigns is one of the key objectives for Rocketseed email....
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National Email Benchmarking Report
The latest Email Bench Marking Report by the DMA reveals email volumes hit an all-time high during the first half of 2012, with a 46% surge in sent emails while click through....
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Evolution of Email Marketing
We love this infographic from RedEye, it is a great spin on the email marketing infographic as it focuses on email as a marketing tool and how that has evolved rather than just the tools itself. This infographic got the....
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Brand marketers bullish about 2013 email budgets, new report reveals
Brand marketers bullish about 2013 email budgets, new report reveals
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What do your emails say about you?
I would still like to explore further one of the areas that this blog touched upon, and that’s the importance of keeping consistent and relevant branding in all.....
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The personal touch is all you need
At Rocketseed we are real advocates for making email personal, and believe that email has to evolve from “batch and blast” where one message goes to all.....
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Charity donations down 20%? Rocketseed can help.
A report released on Tuesday 13th November in the UK by the Charities Aid Foundation and the National Council for Voluntary Organisations, shows that the average...
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Branding: Every mail is sacred, every mail is great…
The last DMA email client report reinforced, what all email marketers know, that email is the top revenue producer in the marketing mix. But no email marketer seriously expects....
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