The Rocketseed Blog
Thoughts, musings and opinions from all kinds of Rocketseed people across the world…
70% of consumers prefer communication by email
Experian have recently re –launched their comprehensive Mosaic Segmentation tool. For those who are not familiar with Mosaic, it is a consumer classification tool that....
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National Email Benchmarking Report
The latest Email Bench Marking Report by the DMA reveals email volumes hit an all-time high during the first half of 2012, with a 46% surge in sent emails while click through....
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What do your emails say about you?
I would still like to explore further one of the areas that this blog touched upon, and that’s the importance of keeping consistent and relevant branding in all.....
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The personal touch is all you need
At Rocketseed we are real advocates for making email personal, and believe that email has to evolve from “batch and blast” where one message goes to all.....
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Charity donations down 20%? Rocketseed can help.
A report released on Tuesday 13th November in the UK by the Charities Aid Foundation and the National Council for Voluntary Organisations, shows that the average...
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Branding: Every mail is sacred, every mail is great…
The last DMA email client report reinforced, what all email marketers know, that email is the top revenue producer in the marketing mix. But no email marketer seriously expects....
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Measure Customer Satisfaction using your everyday email
Customer service is one of those things that businesses talk about. We all agree it is one of the most important components in business, it is also one of the things that is often left on....
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Building Brand Consistently and Effortlessly
It’s 2011, and your brand (the perception clients, prospects and consumers have of your business) is more important now than it has ever been. The ability to customize....
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Celebrating the anniversary of the humble email attachment
Anyone in the UK thinking of getting their Christmas cards out extra early this year might have noticed that the price of a first class stamp is soon to go up from 46p to 60p....
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