Cosmopolitan Projects and Central Developments Property Group

Cosmopolitan Projects and Central Developments have 31 business units and sales and rental teams working across around 30 developments – each with distinct branding and communication needs.

Sending over 326,000 emails each month, the Group faced a major challenge: ensuring every employee’s signature remained consistent and on-brand across all companies, business units, and developments.

With employees frequently moving between developments and divisions, managing email signatures at scale became a complex and time-consuming task, making it difficult to maintain accurate contact details and consistent branding.

The Group needed a flexible solution, compatible with Microsoft 365, that could segment email branding by business unit, adapt instantly to staff changes, and ensure every email reflected the correct brand and sender details – without adding administrative burden.

Rocketseed provided a centralized email signature management platform, giving the Group complete control and flexibility. With three dedicated accounts – one for each main company – Cosmo Central Group can now:

• Create and assign on-brand signatures by company, business unit, or development using Rocketseed’s segmentation capabilities.
• Maintain consistent design frameworks while accommodating different branding permutations. In addition to contact details, the design framework includes consistent linking to privacy policies and disclaimers, as well as the inclusion of the tagline ‘Ethical behaviour is good business’.

The following examples illustrate how email signatures can adapt between development branding + company branding, single company branding, and joint company branding.

• Keep contact details accurate with automatic Active Directory sync, easily handling staff movement between business units.
• Create and launch signatures for new business units in under 48 hours.
• Ensure signature consistency within each business unit with tamper-proof protection that prevents unauthorized changes.
• Rely on dedicated account management and 24/7 IT support.

With Rocketseed in place, Cosmo Central Group now automatically applies the correct company, business unit, or development branding to more than 326,000 emails every month—each carrying accurate employee details. The impact has been significant:

• Consistent professionalism at scale – every email now reflects the right brand identity, reinforcing trust across all communications.
• Always-accurate details – employee contact information updates itself automatically, eliminating errors and manual maintenance.
• Faster responsiveness – new business units are equipped with branded signatures in under 48 hours, ensuring no delays in external communication
• Operational efficiency – updates that once took days are now completed in minutes, freeing up IT and marketing resources.
• Actionable insights – recipient clicks on links and calls-to-action are tracked, giving the Group valuable engagement data.
• Confidence and control – all companies and units maintain tamper-proof, compliant, on-brand signatures with minimal admin effort.