The Rocketseed Blog

Thoughts, musings and opinions from all kinds of Rocketseed people across the world…

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The Parrot has landed!

From 1 October Rocketseed’s Australasian business is re-branding as Parrot Digital and remains the exclusive reseller of Rocketseed email signature solutions in Australia and New Zealand...

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7 Internal marketing ideas to improve employee experiences

They’re your two most important assets – your people and your brand. And how your employees experience, buy into, represent...

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Don’t risk the temptation to tamper. Email signature security

Some signature providers make a big selling point of the fact that employees can see their signature on every email before they press send.

GDPR – a process in its infancy with growing pains – or a big bulge?

Rocketseed as GDPR-compliant Processors have tackled some of the complex issues regarding indemnity and thus, through...

7 Essential email banners to boost your business

Are you getting the most from the space on your email? Is every banner on your emails enticing real-time sales interaction? So maybe it’s time to update your strategy and start mixing things up a little. Stand out...

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Don’t get clicked out of the market

Ever suspected a competitor is trying to ‘click you out of the market’? We have. And here’s what we think about it…We’re no strangers to clicks at Rocketseed. Everything we do is geared to generating...

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Your essential ’10 Cs’ checklist for choosing email signature software

Looking to introduce email signature software across your business? (and if you’re not, you should be!). It can be a complex and confusing...

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Email disclaimers. Are you protected?

We’ve had a big surprise - the number of recent Rocketseed website visitors searching for email disclaimers! It seems that suddenly the short (and sometimes not so short) small-print...

Opt-in made easy

Are you using RocketMailer (Rocketseed’s bulk email software platform) for all your crucial mass email communications? If so, POPI and GDPR are just around the corner and if you’ve not already done so, it’s time you did some housekeeping...

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Rocketseed to the rescue – how we saved Easter from Drupalgeddon2!

It seems to happen this way - Easter weekend (or any other long weekend break) - some of us plan activities, some plan to move home and some…

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3 things we learned about POPI & email marketing

Rocketseed SA recently hosted “POPI & Email Marketing: a match made in a database”. The seminar featured experts from the legal, risk and marketing sectors. The objective was to...

GDPR: Your data’s safe with Rocketseed

GDPR is nearly here. And Rocketseed is ready. GDPR is everywhere. Personal data protection has become the hot topic amongst one-to-one marketers and far beyond. Why? Because it’s...

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Get ready to fall in love with email (all over again)

Email was and always will be marketers’ first (digital) love, and it’s turning more heads today than ever before. It has revolutionised the way in which marketing...

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How are you doing? Find out with every email

Everyone knows great customer service goes a long way. And there’s really only one way to measure your service quality – and that’s to ask, and listen to, your customers...

Email branding alchemy for agencies: 5 golden rules

In their ceaseless search for shiny new marketing channels to promote their clients, many marketing agencies are overlooking a truly ‘golden’ oldie – their clients’ everyday employee email...