The Rocketseed Blog

Thoughts, musings and opinions from all kinds of Rocketseed people across the world…

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The words "POPI & Email Marketing a match made in a database" over a graphic blue & grey background.

3 things we learned about POPI & email marketing

Rocketseed SA recently hosted “POPI & Email Marketing: a match made in a database”. The seminar featured experts from the legal, risk and marketing sectors. The objective was to...

GDPR: Your data’s safe with Rocketseed

GDPR is nearly here. And Rocketseed is ready. GDPR is everywhere. Personal data protection has become the hot topic amongst one-to-one marketers and far beyond. Why? Because it’s...

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Get ready to fall in love with email (all over again)

Email was and always will be marketers’ first (digital) love, and it’s turning more heads today than ever before. It has revolutionised the way in which marketing...

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How are you doing? Find out with every email

Everyone knows great customer service goes a long way. And there’s really only one way to measure your service quality – and that’s to ask, and listen to, your customers...

Email branding alchemy for agencies: 5 golden rules

In their ceaseless search for shiny new marketing channels to promote their clients, many marketing agencies are overlooking a truly ‘golden’ oldie – their clients’ everyday employee email...

7 signs your email signature needs a New Year service

We’d be very surprised - and slightly worried if sorting out your email signature was at the top of your New Year’s resolutions list. But once you’ve started your new fad diet, joined the gym...

Christmas Email Signature Marketing Inspiration

Cut through the clichés this Christmas…

It’s the month of Christmas clichés - tinsel, turkey, trees and toys. And your business brain is baffled - how to cut through all the noise? Rocketseed’s the answer – just keep reading through this rhyme...

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To quote, or not to quote? That is the email signature question…

Whether you’re a student just starting uni or college, or you’re a recent graduate entering the job-hunting jungle, the old saying still holds true – first impressions count...

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Email Signatures for College and University Students

Whether you’re a student just starting uni or college, or you’re a recent graduate entering the job-hunting jungle, the old saying still holds true – first impressions count...

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Is your everyday business email really designed to do business?

As corporations become more and more aware of the importance of email signatures and email disclaimers, so they’re now also...

Onliner spambot leaks 711,000,000 email addresses. Are you on the list?

Onliner Spambot, one of the largest spambot’s ever seen has recently been uncovered by a Paris-based security researcher known as...

Is email beauty only screen-deep?

They say looks aren’t everything, but when it comes to email, it looks surprisingly like they might be. Why do I say this? Am I shallow and superficial when it comes to email signatures or think that an...

5 ways email meets B2B marketing challenges

B2B marketing has always thrown up its own set of patience-testing challenges. From reaching the right-decision makers to nurturing prospects through an often long and complex sales process...

Are You A Victim of Email Whaling?

Whaling, commonly known as spear-phishing is now targeting many business executives such as CEO’s, CFO’s and CTO’s. While a regular phishing attack attempts to maliciously steal a user’s sensitive...

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Rewardingly Hard to Win

Why are we, an ‘email branding’ business, sponsoring this year’s DMA B2B Campaign Award? Is it for the profile-building programme mention? A boozy night out in the name of networking? Or perhaps...