DotNews: Expanding digital communication services with email signature management partnership

The decision to add email signature management came from a recurring need among DotNews’s clients. The agency was already helping professional firms with newsletters and other digital communications, but clients were still struggling to manage their email signatures consistently.

Managing email signatures manually in Outlook could be particularly challenging when changes need to be made across multiple employees. DotNews partnered with Rocketseed to provide a centrally managed solution directly to its clients.

Paddy Crook, Managing Director at DotNews, says:

“Email branding was a natural addition because it helps our clients present a consistent, professional image in the emails they send every day.”

DotNews also uses Rocketseed internally for its own email signatures and banners, giving the team first-hand experience of the platform and its benefits. This experience supports the way they recommend and manage the solution for clients.

For many of DotNews’s clients, managing email signatures across their organisations presented a number of challenges. These included:

• Inconsistent email signatures: Signatures were not always displayed consistently across email environments, with image sizing and formatting issues affecting how they appeared in replies and across Outlook desktop, web and mobile.
• Manual updates: Changes to employee or company information had to be made individually, creating unnecessary administrative work.
• Limited functionality: Clients wanted to do more with their email signatures, including adding calls to action and links to useful information.

Rocketseed gave DotNews a centralized, tamper-proof way to manage email signatures for its clients, helping maintain consistency across the organization. Updates became quicker and easier to manage, while engaging email banners turned everyday employee emails into another channel for promoting campaigns, driving traffic and measuring engagement.

The partnership is built on a clear division of responsibilities, with each team bringing its own expertise to the service.

DotNews manages:

• The client relationship
• Creative and email signature design
• Content and campaign requirements
• Ongoing client changes

Rocketseed provides:

• The email signature management platform
• Technical implementation
• Microsoft 365 setup and email routing
• Dedicated partner support

Paddy says the Rocketseed team has been an important part of the partnership:

“Their support team always goes above and beyond” says Paddy, “and we’ve had nothing but good experiences with them.”

By adding email signature management to its offering, DotNews has turned an everyday business communication into a service that creates value for both the agency and its clients.

• A new recurring revenue stream from email signature management.
• Greater value from existing client relationships by adding another service to DotNews’s offering.
• Stronger client retention by giving clients another reason to continue working with DotNews.
• A new marketing channel for clients by using email signatures and banners to promote newsletters, campaigns, website content and events.
• Measurable marketing activity through banner engagement and traffic reporting.
• A broader digital communications offering that complements DotNews’s existing newsletters and services.

Paddy explains:

“We find that many of our clients need the service and our partnership with Rocketseed allows us to cater for that need as a smaller niche marketing agency.”