Highlands Hospice:  Over 540,000 impressions drive fundraising success through email signature banners

Highland Hospice provides specialist palliative and end-of-life care for people with terminal illnesses, supporting families and communities across the Scottish Highlands through care, education and bereavement services.

Its inpatient unit is based in Inverness, but its support extends across the Highlands region. As an independent charity, Highland Hospice relies heavily on local community support to fund its services.

By 2030, its ambition is to ensure that everyone in the Highlands faced with death, dying or bereavement has access to the best possible care, in the right place and at the right time.

One-to-one email is a vital communication channel for Highland Hospice, supporting awareness, fundraising, volunteering, and education initiatives.

However, before implementing Rocketseed, the organization faced several limitations that reduced the impact and efficiency of its everyday email communications:

• Inconsistent email signatures across staff, with varying formats, fonts and images
• Manual signature updates, slow and difficult to roll out organization-wide
• Limited ability to promote campaigns or embed links within email signatures
• No effective way to segment messaging by sender or target audience group
• Time-consuming management of signature updates and campaign changes

As a result, Highland Hospice needed a solution that would ensure brand consistency, simplify signature management, and unlock email as a more powerful channel for targeted campaign promotion.

Highland Hospice uses Rocketseed to centralize email signature management, strengthen brand consistency, improve update efficiency, and turn everyday email into a high-impact, targeted and trackable campaign channel. 

Consistent, centrally managed branding

Rocketseed’s centralized control removes reliance on individual staff to update their own signatures, not only saving time but also guaranteeing consistent branding across the whole Highland Hospice team’s emails . 

Engaging, clickable campaigns

The team’s email signatures now include dynamic banners and social media links that actively drive engagement. Recipients can easily connect with Highland Hospice across multiple social platforms or click through to key fundraising and volunteering initiatives.

Targeted messaging at scale

Using Rocketseed’s segmentation capabilities, Highland Hospice can assign specific banners to different sender groups and target highly relevant messaging to different audiences, while running multiple campaigns simultaneously.

Fast, flexible campaign updates

Highland Hospice’s team can now centrally update signature banners in minutes, allowing them to activate messaging for time-sensitive fundraising events and activities at short notice, while continuing to run longer-term awareness and volunteering campaigns.

Built-in compliance control

Centrally controlled email disclaimers ensure all the charity’s outgoing emails meet confidentiality and compliance requirements. Rocketseed itself is GDPR compliant and ISO27001 certified. 

Highland Hospice email signature example

This sample signature design embodies the Highland Hospice brand through its bright color palette, distinctive flower logo, easy-to-read font, and even an image of its inpatient unit. It also includes clear contact details, clickable social media and website links to drive engagement, as well as a comprehensive legal disclaimer to support confidentiality and compliance.

In the past year, Highland Hospice has significantly expanded its use of email signature banner campaigns, achieving:

• 17,000+ unique recipients reached

• 540,000+ campaign impressions

This has substantially increased the visibility of fundraising, volunteering, and awareness initiatives through routine day-to-day email activity.

Performance data also shows that fundraising-focused campaigns consistently outperform service-led messaging, particularly those linked to mass participation events. These insights are now helping shape Highland Hospice’s future campaign and communications strategy.