Tyron Lecki, Senior Account Manager at Rocketseed South Africa talks about two recent campaigns in which we assisted a premium client in the automotive industry.
“One of the problems that the motor industry is facing, especially at the dealerships, is getting feet through the door. They run multiple showdays, they have signs outside their offices or their showrooms, but they are not getting enough feet through the door or being able to collect the relevant data that they need, based on specific targeted interest clients have on specific vehicles.”
We assisted our client with two showday campaigns where a personalised email was sent out to their existing database, inviting them to attend the showdays.
By using Rocketseed’s email solution, we were able to generate a very high response rate and successfully provided them with qualified leads, as per their objective.