Email media increases revenue streams and customer retention for Hertz
Established in the USA in 1918 and operating in 145 countries worldwide, Hertz is the only car rental brand to have a presence on six continents, and has earned its global credentials. Hertz has been driving the business and leisure markets in South Africa since 1950 and it continues to be a respected and instantly recognisable brand in the South African market.
Email media is a vital contributor towards increased revenue and customer retention,
professional enhancement and consistency of the Hertz brand through email media’s centralised signatures. Email media is the most cost effective and measurable when compared to other marketing channels.
“Customised email media campaigns changed customer booking behaviour, which is exciting for our key accounts because they are receiving far more bookings in advance”.