Email media enables McCarthy to target specific clients with the right content to improve service levels
McCarthy is in charge of Lexus and Hino. They manage all distribution of Sales, parts and service for these brands of vehicles.
Watch their story to find out what value email media has brought to their business. Traditional media like billboards and other above the line media tend to be quite expensive in a retail environment. Looking for return on investment based on the nature of email media, Rocketseed provides them with a solution that is not just cost effective but targeted.
McCarthy does not need to brand build as the brands under their scope do not need to be advertised as much, so they utilise the retail nature on who to communicate to, with what message.
“The tracking and response by clients helps McCarthy to make more informed decisions. 312 new test drives have come through Rocketseed”.