Warren Cornelius, Client Services Manager at Rocketseed South Africa, discusses the three main aspects when sending out communication through our bulk emailing system.
First and foremost, a relevant POPI compliant database consisting of existing and prospective clients is required.
He further notes that your content should be compiled according to your objective, whether it is a promotional mailer, retention message or just a notification. He says “what Rocketseed does on our side, we are able to take that message, look at the actual copy, make sure it is written in a way that will work for newsletters or for bulk emailing. We will also look at your call to actions and place it in a way that will get the most interaction, so that you are able to get people to your website or to any format of landing page that you have.”
Once your mailer has been sent, Rocketseed is able to provide the clients with full reporting on the engagement of people with the email.
“What Rocketseed does in the backend is update and manage this database without you actually being aware. So as people bounce, it will automatically bounce, as people unsubscribe they will be removed from your list. All that information happens in the backend so that you don’t have to worry about what is happening, because Rocketseed will make sure that you are staying POPI compliant and make sure that you are not going to upset people if you email them again”