Case Study: Agas

A-Gas in the Americas, headquartered in Bowling Green, Ohio, is a world leader in the supply and lifecycle management of refrigerants, fire protection and related environmental services. Guided by the motto “Together We Can”, A-Gas has spent over 30 years helping businesses across the USA, Canada, and Mexico recover, reclaim, repurpose, and safely dispose of refrigerants and fire suppression gases – reducing emissions and supporting a circular approach to refrigerant management.

One-to-one email is a key B2B communication channel for A-Gas, but – before implementing Rocketseed – managing 461 staff signatures in Microsoft 365 was a hugely time-consuming manual process for the company’s employees and marketing team.

• Manual signature updates: Each employee’s signature had to be updated individually, including branding and contact details.
• Ongoing growth challenges: The company’s steady expansion meant continually adding accurate, on-brand email signatures for new hires and newly-acquired teams.
• Brand and compliance risks: Maintaining brand-compliant signatures and accurate contact details across a geographically dispersed workforce with multiple devices became increasingly difficult, putting the company’s established brand image at risk.
• Missed marketing opportunities: With thousands of emails sent each day, A-Gas was missing the opportunity to reinforce its promotional and environmental messaging through employee signatures.

This manual process took significant time and effort across A-Gas’s growing and constantly evolving organization. As the company expanded through growth and acquisitions, these challenges threatened brand consistency, accuracy, and operational efficiency.

To address these challenges and support its growing organization, A-Gas implemented Rocketseed – fully compatible with Microsoft 365 – to manage employee signatures efficiently and at scale. Key capabilities included:

• Centralized signature management: IT updates all employee signatures from a single dashboard, ensuring brand-compliant, tamper-proof signatures for all teams.
• Simplified rebranding: All company logos are securely stored within Rocketseed’s signature editor, allowing A-Gas to quickly rebrand or update visuals across all users within a matter of minutes. 
• Marketing-enabled signatures: Interactive banners and clickable social icons allow A-Gas to showcase promotional messaging in an impactful, engaging way – trackable with real-time analytics and reporting.
• Dedicated support: A standout feature of Rocketseed, its technical and account management teams provide expert assistance at every step, including 24/7 ‘real person’ IT support – a key factor in A-Gas’s decision.

Rocketseed delivered clear benefits for A-Gas in the Americas:

• Reduced IT and Marketing workload: Automation and centralized management freed IT and Marketing teams from manual updates, allowing them to focus on strategic priorities.
• Consistent branding and compliance: All signatures reflect A-Gas’s brand guidelines and maintain accurate up-to-date contact information across the organization.
• Efficient onboarding and integration: New hires and acquired teams’ signatures are added quickly and accurately.
  Enhanced marketing reach: Signature banners reinforce promotional messaging with every email, while clickable social icons drive further engagement.
• Audit and organization: Rocketseed’s support team also assists A-Gas with periodic account audits, helping keep templates and signatures organized.
• Stress-free signature management: Rocketseed’s responsive customer service – across both account management and technical support – has been instrumental in streamlining processes. Once implemented, the platform’s intuitive, user-friendly interface made managing signatures efficient and hassle-free, with A-Gas finding they rarely needed day-to-day assistance.