Rebrand roll-out and rapid-reaction marketing using Rocketseed Signature

Using Rocketseed, Floorbrite has taken central control of its employee email signatures, enabling an efficient re-brand, complete consistency and immediate marketing message updates company-wide.

The Client – Floorbrite

Established in 1972, Floorbrite is a leading commercial cleaning and facilities management company in the UK. This multi-million pound family-run business now employs over 1,500 staff and provides a diverse range of services to businesses of all sizes across all industry sectors, continually expanding its offering and geographic reach to meet client needs.

The Challenge

Previously all Floorbrite staff members had to apply their own email signatures which was not only time consuming, but often resulted in incorrect branding, out-of-date contact details and a less-than-professional look.

As the company expanded, and the Floorbrite brand went from strength to strength, it was frustrating for management that they couldn’t get this simple touch point quite right.

There was also a realisation that email signatures could be an effective way to communicate key marketing messages, as long as they could be kept up-to-date to meet clients’ current needs.

To solve these issues, Floorbrite contacted Rocketseed.

The Solution

The solution to the company’s issues was Rocketseed Signature which has enabled Floorbrite’s IT and Marketing to:

• Have central control over all employees’ email signatures, email disclaimers and marketing campaigns via the user interface, ensuring company-wide consistent branding.
• Set up and update employee signature details automatically via synchronisation with the company’s Active Directory.
• Roll-out a rebrand with ease by changing the master signature template, without any individual employee effort. The new template was simply assigned on launch day for all to see.
• React extremely quickly to the challenging conditions of the pandemic, by promoting its specialist Covid-19 sanitation services via interactive banners on all its daily email communications. These are updated instantly company-wide to meet changing market needs and drive direct client engagement through clickable calls-to-action.

Results

The re-brand across all employees was instant and consistent – something that would have been impossible with individual employees responsible for managing their own signatures.

In 12 months of the sanitation banner being live it was seen by almost 15,000 individual recipients, not only making them aware of the new service but giving Floorbrite the option to update their customers quickly in the ever-changing conditions.

Floorbrite say…

“Rocketseed’s technology does exactly what we need and keeps our IT and Marketing teams happy! The key to success has been the speed at which changes can be made to signature banner messaging company-wide. We can instantly make a change or add a new campaign when needed, and the added value customer service sets Rocketseed apart.”’

Nina Wyers | Marketing Director | Floorbrite

Looking for company-wide email signature consistency? Want to boost marketing engagement with every email? See how Rocketseed can help you.