Briggs Freeman save 100’s of email signature management hours

Briggs Freeman Sotheby’s International Realty is North Texas’s leading luxury brokerage. Founded in 1960, today the company has 400+ expert agents across Dallas, Fort Worth and surrounding cities, specializing in the sale of luxury homes, high-rises, ranches, land and commercial properties. Whilst independently owned and operated, the brokerage — as part of the $114 billion Sotheby’s International Realty network – has the connections and resources to bring the exceptional to every client.

With 400 agents all emailing buyers, vendors and fellow staff every day, it is essential that each has a professional, secure and engaging email signature that consistently and compliantly communicates the Briggs Freeman brand.

We asked Will Stokes how choosing Rocketseed email signature management has helped Briggs Freeman:

What challenges were you experiencing that made you investigate an email signature solution like Rocketseed?

Updating over 400 employee and agent email signatures on multiple devices was too time consuming and we had too many people out of compliance.

Was there anything about Rocketseed that stuck out as THE solution for Briggs Freeman?

Yes, a number of things – its simple setup, the ability to completely customize signature designs, the ease of changing and updating signatures company-wide and, of course, its marketing banner functionality.

Did Briggs Freeman evaluate any other vendors before choosing Rocketseed?

Yes we did. In addition to the features I’ve already mentioned, it was the service offer of a dedicated account manager and 24/7 tech support that made Rocketseed the stand-out choice.

How easy was the Rocketseed implementation from the technical side?

Extremely easy. Rocketseed techs walked us through each step and we had it implemented in days.

Are you pleased with how your new email signature design looks?

We’re very happy with how our new on-brand email signatures look. Rocketseed’s professional signature design capabilities have produced a design that clearly balances our Briggs Freeman brand with the Sotheby’s network brand as well as accommodating all our required staff contact information. It even incorporates a very simple animation that really catches the recipients’ eye!

And, because Rocketseed puts us in central control of all employee signatures we know that all 400 staff company-wide are sending consistently branded emails that will display perfectly on every device.

How have you found Rocketseed’s marketing functionality?

As well as giving all our agents clear, consistent branding on email, Rocketseed’s marketing banner campaign functionality has opened a new and engaging channel for us. For example, we now use email signature banners to drive recipient click-through to the latest edition of our Inside Texas magazine with its expert real estate and lifestyle features as well as details of properties for sale. What’s more, with Rocketseed’s analytics and reporting, we can track every recipient engagement in real time.

How did you find Rocketseed’s support?

Rocketseed support has always been very responsive whenever we’ve had any issue, of which there are very few.

How has Rocketseed helped Briggs Freeman since deployment?

We’ve made major changes to our Active Directory and group structure. Rocketseed support gave us tips that made the change easy. By integrating with our Active Directory, Rocketseed automatically updates staff signature details, which is a huge time-saver!

What success has Briggs Freeman enjoyed with Rocketseed?

We consider the implementation of Rocketseed a complete success. The time spent on updating signatures has gone from hundreds of hours to less than 10 a year and it’s given us a new cost-effective marketing channel.

Would you recommend Rocketseed to other real estate organizations as a solution? If so, why?

Definitely. Real estate agents are constantly changing and updating their devices and offices are constantly opening and closing. Rocketseed keeps us in compliance and makes updating all agent signatures super easy.

Briggs Freeman say…

“We consider the implementation of Rocketseed a complete success. The time spent on updating signatures has gone from hundreds of hours to less than 10 a year.”

Will Stokes | VP of Information Technology, CTO | Briggs Freeman

Looking for centrally controlled business email signatures that’s always on brand and displays perfectly on every device? Want to boost marketing engagement with every email? See how Rocketseed can help you.