Compu-Mail: Centralizing Signature Management for Brand Consistency and Compliance

Direct mail specialists Compu-Mail chose Rocketseed to deliver the centralized management, consistent branding, compliance and security they sought for their company email signatures.

The Client – Compu-Mail

Compu-Mail, LLC is a direct mail marketing services company that specializes in secure direct mail, email marketing, data-driven marketing, and variable data printing. Founded in 1997 and headquartered in Grand Island, New York, the company serves clients across a range of industries, including healthcare, financial services, education, retail, and non-profit.

With services ranging from creative design and database management to fulfilment and mailing, Compu-Mail helps clients develop and execute integrated marketing campaigns across multiple channels, including direct mail and email, to reach and engage their target audiences. The company’s secure data-driven approach to marketing also enables clients to leverage customer data and analytics to create targeted and personalized marketing messages.

The Challenges

Before implementing email signature marketing with Rocketseed, Compu-Mail, LLC faced several challenges regarding its own email communication, namely:

• Brand Consistency: Ensuring that all email communications are consistent with Compu-Mail’s visual brand identity.
• Professionalism: Maintaining a professional and credible appearance in emails, especially when communicating with clients, prospects, and partners.
• Marketing: The company was not leveraging every email sent as an opportunity to promote its services, drive traffic to its website or social media profiles, and increase its engagement with the email recipients.
• Engagement: Standing out in crowded inboxes and capturing the attention of recipients, especially with so many emails being sent daily.
• Tracking: Measuring the effectiveness of email signature marketing campaigns and understanding how recipients interact with emails was challenging without proper tracking and analytics.

The Solutions

With Rocketseed, Compu-Mail was able to resolve email brand and professionalism issues by providing standardized, consistent and professional email signatures across all employee devices that included branding, compliance messaging, and marketing messages. Specifically, implementing Rocketseed enabled the company to achieve:

• Branding: Rocketseed enables Compu-Mail to create and standardize email signatures that include branding elements such as logos, colors, fonts, social media and website links, and marketing messages. Centralizing control of employee signatures ensures that all email communications are now consistent with the company’s visual identity, which helps build brand recognition and reinforces brand messaging.
• Professionalism: By including complete and correct contact information, job titles, and professional credentials on all employee signatures, Compu-Mail emails now have the professional appearance which is so important when communicating with clients, prospects, and vendors.
• Compliance: The company used Rocketseed to include legal disclaimers, privacy statements, and other compliance-related messaging in its employee email signatures. This helps ensure that all email communications meet regulatory requirements and industry best standards.
• Marketing: With Rocketseed, Compu-Mail now includes marketing messages and calls-to-action (CTAs) in its company email signatures. This helps promote products and services, drive traffic to the company’s website and social media, and increase engagement with email recipients.

Together, these have helped Compu-Mail create and maintain a consistent and professional appearance across all email communications and improve the effectiveness of its email marketing efforts.

Email Signature Security

Security is central to Compu-Mail, as evidenced by its key brand catchphrase, “When Secure Mail Matters™”

When researching for a company to assist with its email signature initiatives, Compu-Mail considered the following factors:

• Brand Protection: The need to provide consistent and professional email signatures to help protect the company’s brand reputation. This can be important in preventing phishing attacks where cybercriminals may try to impersonate a company’s employees and use their email addresses to send fraudulent emails to customers.
• Legal Compliance: The ability to include legal disclaimers and other compliance-related messaging in an email signature. This helps ensure that all email communications meet regulatory requirements and industry standards, reducing the risk of legal and regulatory sanctions.
• Centralized Admin Management: A centralized admin management of email signatures was a MUST for Compu-Mail. This can help ensure that all employees are using the same, up-to-date signature with the appropriate legal disclaimers and branding elements. Importantly, it also helps prevent the use of unauthorized or outdated email signatures, which can potentially create security vulnerabilities.
• Link Protection & Monitoring: Protecting links within email signatures by using link tracking and monitoring tools. This can help identify potential phishing and malware attacks by alerting administrators if a link within an email signature has been clicked on by a large number of recipients or if it leads to a known malicious website.
• Customer Support: In order to meet the demands of its critical business operations, Compu-Mail searched for a company that provided live customer support that is both responsive and timely, as opposed to relying solely on computer automation.

With its strong emphasis on security, Rocketseed has helped enhance Compu-Mail’s email security by providing consistent and professional email signatures, compliance messaging, centralized admin management, as well as protecting and unifying links contained within their employee email signatures.

The Results

While Compu-Mail’s goals are ever evolving to meet the needs and demands of the business, the company credits Rocketseed with being a positive factor in helping to:

• increase website traffic
• increase social media following and engagement
• improve brand recognition,  and
• boost email engagement rates

by including marketing messaging in employee email signatures and by helping Compu-Mail stand apart from others in email inboxes.

Compu-Mail says…

“Centralized admin management of email signatures was a MUST for Compu-Mail. By giving us central control of all employee signatures, Rocketseed has ensured all our business emails are compliantly, securely and consistently branded across all devices.

Rocketseed’s staff have been exceptional throughout our project, from the initial research phase to our current implementation. Their team members possess extensive knowledge, are always willing to assist and generously patient. They have assisted us in seamlessly integrating into our systems and continue offering ongoing support as needed.”

Kelly Stevens | Marketing Analyst & Coordinator | Compu-Mail, LLC

Looking for a centrally-managed email signature solution that gives you consistent branding, company-wide compliance and a new marketing campaign channel? See how Rocketseed can help.

Need email signatures for more than 50 users? Start your Rocketseed 14- day free trial today.